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ipXchange interviews Chiara Koopmans about truvami’s newest innovation: the smart label

In today’s logistics and manufacturing landscapes, the importance of precise and efficient asset tracking cannot be overstated. However, traditional methods like RFID tags and barcode scanning are no longer meeting the evolving needs of modern businesses. These older technologies only offer binary data—whether an asset is within a specific zone or not—without the rich, real-time insights required for optimal operations. This is where we at Truvami saw an opportunity to bring something entirely new to the table. With our Truvami Smart Label, we are redefining asset management by providing precision, efficiency, and seamless integration.

When I spoke at The Things Conference in Amsterdam, I discussed how Truvami is tackling longstanding challenges in asset tracking by combining advanced IoT technologies with practical, user-focused solutions. Our goal is to disrupt the industry in ways that make tracking not just easier but smarter.

What Makes the Truvami Smart Label So Different?

The Truvami Smart Label goes far beyond what outdated RFID systems offer. Instead of simply indicating that an asset is “in or out” of a zone, our label provides real-time, location-based data—down to two metres of accuracy. Whether your assets are inside a warehouse or in transit, you will know exactly where they are. This level of visibility is crucial for today’s fast-paced, data-driven logistics environments.

At the heart of this innovation is Passive GNSS (Global Navigation Satellite System). Our label captures satellite signals without requiring active communication, a feature that drastically reduces energy consumption. This means our solution is not only more accurate but also more energy-efficient, allowing for extended use without frequent maintenance.

Passive GNSS: A Power-Saving Revolution

Traditional GPS systems drain batteries quickly by constantly communicating with satellites. We wanted to solve this problem. By leveraging Passive GNSS technology, the Truvami Smart Label “sniffs” satellite signals and shifts the computational workload to the cloud, conserving energy and extending battery life. As I explained in Amsterdam, this approach allows us to provide a smaller, more efficient tracking device—one that companies can use across a wide range of assets without worrying about excessive maintenance or power consumption.

Solving Lost Assets and Human Inefficiencies

A problem I’ve heard from countless companies is how much time and money is wasted searching for lost or misplaced assets. Some even employ dedicated staff for this sole purpose. It’s a costly and inefficient process. With the Truvami Smart Label, these inefficiencies become a thing of the past. Our system’s pinpoint accuracy—within two metres—means that staff can focus on higher-value tasks instead of playing hide-and-seek with assets.

This doesn’t just enhance efficiency; it transforms the entire workflow. Real-time data enables smarter decisions and helps optimise operations from top to bottom.

Moving Beyond Binary Tracking

Traditional asset tracking solutions only tell you if an asset is present or absent, but that’s not enough anymore. Our Smart Label delivers granular, real-time data that shows exactly where assets are, inside and outside, and it does so while seamlessly integrating with your existing systems.

At Truvami, we know integration is crucial. That’s why we built our label to connect effortlessly with ERP systems and other business management software. This integration automates tasks like inventory updates and supply reorders, removing the need for manual processes. It’s all about using data to create smoother, more responsive operations.

 
Measuring the ROI of the Truvami Smart Label

Whenever you adopt new technology, you want to ensure that the investment pays off. That’s why we work closely with our customers through pilot programs to define clear success metrics. Whether it’s reducing search times, preventing asset loss, or improving overall inventory flow, we want to ensure that the Truvami Smart Label delivers measurable results.

Our technology also enables companies to gather predictive data on asset movement patterns, allowing them to preemptively address bottlenecks and improve resource allocation. It’s about making better decisions today, but also planning for a more efficient tomorrow.

 
Reducing Costs, Enhancing Efficiency

The benefits of the Truvami Smart Label are multi-faceted:

  • Reduced Labour Costs: By eliminating manual searches, your team can focus on tasks that add more value to the business.
  • Loss Prevention: The risk of misplaced items is significantly lowered, reducing replacement costs.
  • Operational Efficiency: With automated tracking and real-time data, companies can optimise how they use warehouse space and ensure that assets are always where they need to be.

This means businesses can turn their asset data into actionable insights that drive smarter, more efficient operations.

 
Overcoming Implementation Challenges

Every company faces challenges when adopting new technology. A common concern we hear is whether the Truvami Smart Label will integrate smoothly with existing workflows and systems. To address this, we’ve built a full-stack solution that adapts to a wide variety of environments, reducing the disruption during deployment.

Additionally, the compact and versatile design of our label allows for easy attachment to virtually any asset type. This flexibility makes implementation straightforward and hassle-free, providing a practical, plug-and-play solution for IoT-based asset tracking.

The Future of Asset Tracking

As industries continue to evolve, Truvami is committed to leading the charge in revolutionising asset tracking. Our Smart Label offers real-time data, precision, and seamless automation—taking asset management to a whole new level. We’re not just tracking assets; we’re empowering businesses to track smarter, faster, and more efficiently.

For those looking to modernise their logistics and asset visibility, the Truvami Smart Label is the solution that will move your business beyond the limits of outdated systems. Let us help you create a future defined by precision, automation, and intelligent decision-making.

If you’d like to learn more, visit truvami.com or reach out to me directly on LinkedIn to explore how we can transform your asset tracking.

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